Her Campus Media
Senior Director, Branded Content
March 2025 - Present
Direction, Branded Content
May 2022 - March 2025
• Lead the branded content team and oversee the development of branded content for all Her Campus Media digital properties including Her Campus, Spoon University, and College Fashionista.
• Create meaningful, data-driven digital experiences and engaging content for top brands including Microsoft, Amazon, Walmart, and CVS.
• Oversee the development of trend-based organic and paid social video assets for brand partners.
• Develop 360-degree digital, influencer, community, and events proposals for potential clients.
Tinybeans + Red Tricycle
Director, Tinybeans Content Studio
January 2021 - April 2022
Senior Partnership Marketing Manager
April 2019 - December 2020
• Lead all custom campaigns for clients, including branded written content, production of videos and custom design projects; from ideation to implementation.
• Managed branded written content, from working with client to ensure goals are aligned, communicating key messaging to freelance writers and editing content to fit editorial voice and client messaging.
• Oversaw influencer marketing programs including building relationships with influencers, effectively communicating content needs, creating project timelines and ensuring all projects launch on time.
• Created proposals to assist sales team with communicating ad products and creative initiatives available from Red Tricycle and Tinybeans brands.
Ally Bank
Internal Communications Associate as a Challenge Detroit Fellow
September 2018 - April 2019
• Collaborated with HR team members to enhance company culture and increase employee engagement through written content and events.
• Supported planning and management of internal events including focus groups, department meetings, internal awards event with executive leadership and a company picnic for over 8,300 people.
• Consulted with Detroit-area nonprofits and their stakeholders to create innovative, cost-effective solutions that aligned with each organization’s long-term strategic plans.
• Led project teams of early career professionals using human-centered design processes and agile prototype development.
Charlotte Center City Partners
South End Storyteller
February 2017 - August 2018
• Collaborated with Charlotte Center City Partners and neighborhood businesses to share their stories and position South End as a great place to live, work and play.
• Managed bi-weekly e-newsletter providing neighborhood updates and informative content.
• Built relationships with neighborhood stakeholders to increase support of events and initiatives and expand Center City Partners’ contacts in the area.
Girls on the Run International
Communications Manager
January 2016 - June 2018
• Managed the Girls on the Run International organic and paid social media strategies and accounts including copy, design elements and videos; creatively communicating the mission and impact of the programs to engage supporters.
• Led internal communications strategy to effectively communicate with 225 independent councils and support local council’s needs related to marketing, communication and social media.
• Supported relationships with national partners including Athleta, Justice, ASICS and Target through the creation and management of content marketing campaigns.
Better Homes and Gardens Magazine
Associate Social Media Editor
December 2013 - January 2016
• Oversaw BHG’s social media strategy and posting for all active social platforms.
• Led team of digital editors on blogger initiatives including BHG Blogger Awards and content creation.
• Assisted heavily with the planning and day-of management of the annual BHG Stylemaker Event, which hosted 75 influencers from across the country for a day-long workshop with top editors.
• Created potential sponsored programs for marketing, including a BHG Holiday Bake Off blogger challenge sponsored by Ghirardelli, BHG Blogger Awards and sponsored Pinning Parties.