Writing.
A Pediatrician Mom Shares 10 Tips to Survive Cold & Cough Season
The sniffles, a bug, a common cold—no matter what you call it, being sick is a pain, and seeing your tiny human under the weather is tough on parents. While you may not be able to fully prevent your little one from catching a virus, there are some steps you can take to help your odds and ways to make things easier on your family when you have a child feeling out of sorts.
5 So-Simple Ways to Teach Your Kids Kindness On and Offline
You’ve taught your little ones their ABC’s, their 123’s and so many important life skills. One more lesson we all want our kids to learn: kindness. October is National Bullying Prevention Month, which is why we’ve teamed up with Google’s Be Internet Awesome program to share how you can help your kids learn that it’s cool to be kind on the web and in the real world!
Your Guide to Festive Holiday Beers in Metro Detroit
Eggnog, mulled wine, punch, spiked hot chocolate—there’s no shortage of boozy sippers around the holidays. Detroit area breweries are getting in on the festive fun by creating seasonal beers using holiday flavors. With everything from traditional spiced Christmas ales to fruit-packed sours, you’ll find at least one new favorite holiday tradition in a pint glass this winter.
5 Questions Every Parent Needs to Ask Their Kids About Their Tech
With new apps, games and websites popping up every week, it’s hard to stay on top of the newest trends—and to know which of those trends are or aren’t a good fit for your family.
5 Reasons You Should Coach for Girls on the Run
Girls on the Run teams across the country are looking for volunteer coaches. You don’t need to be a runner or have any coaching experience to help girls in your community work toward their goals—you just have to be willing to dedicate your time and skills.
Video Production.
Meet Tonies
This video was created for Tonies toys to introduce Tinybeans and Red Tricycle parents to the product line.
7 Super-Simple Car Hacks for Parents
This video was created in collaboration with the National Highway Traffic and Safety Administration to raise awareness for The Right Seat tool.
How to Make a Bluey Easter Basket
This video was created for Moose Toys to engage parents of preschoolers around the Easter season.
Influencers.
Enjoy Life Food
To promote Enjoy Life Food’s allergen-friendly Halloween candy, I managed an influencer campaign with four mom influencers, including a custom video.
Kraft Creative Roots
To support Kraft’s launch of its new Creative Roots beverage, I led an influencer campaign with 14 mom influencers creating image and video content.
Amazon Kids Edition Tablets
With Amazon Kids Edition tablets, I’ve led two influencer programs with seven total influencers—ranging from social media videos to promoting sweepstakes.